In Approval

I’ve invented a new term!

Yep, that’s right, I’ve invented a brand new term! Invented it all by myself, too, it popped into my head just a few minutes ago. I don’t know if it’s quite as good a term as some of the ones Ed Jr. has invented in the past (most of which could not be printed here), but I still think it’s a good one. So now, without further ado, here it is:

“Technological Clodhopper”

That’s right, “Technological Clodhopper.” Just by looking at that you can probably tell that it’s a term that should be used to refer to a person, more specifically to a certain type of person. And you’d be one hundred percent right in your assessment, it’s a term that does describes a certain type person, so let me offer up a few examples here so that everyone understands just what a “Technological Clodhopper” is….

Example 1: You’re in a big hurry to go somewhere, but you need to stop by your bank in order to get some cash. No problem, you figure, you’ll just pull up to the instant cash machine, get a few bills, and be on your way. And you do exactly that, you pull off the main drag into the bank’s parking lot and get in line behind someone. Then you sit there and wait, thinking that this one person in front of you is no big deal. Then you wait, and wait, and wait some more – finally, after about four or five minutes you begin wondering why this person is still using the ATM? You look over towards them and witness one of the following:

1. They’re doing nothing but staring at the ATM screen in a very perplexed way.

2. They’re typing in numbers like crazy, but no money is coming out of the machine.

3. They have about eighty receipts tucked into one of their hands, which either means they’ve decided to do about a month’s worth of banking all at one time, or, they have no money but figure they can work some kind of magic and will some out of the machine.

Everyone described in 1-3 above qualifies as “Technological Clodhoppers.”

Example 2: As a patriotic citizen, you always cast your ballot on Election Day. Today, as we all know, the process is computerized and tutorials take you easily through the ballot. You note to yourself while standing in line that casting your vote will take no time, as a mallard duck could complete a computerized ballot in two to three minutes. As you’re thinking about all that, you note that you haven’t moved in the line at all. You then look over at the voting booths and see:

1. An old blue haired lady in one who keeps asking for help.

2. A middle-aged guy moving his head both up and down and back and forth in order to read the screen.

3. A teenager who’s more interested in who’s standing around her than she is in voting.

4. A middle-aged woman who appears to be reading all the ballot initiatives for the very first time.

All the people described in 1-4 above are “Technological Clodhoppers.”

Example 3: You’re in line at a big discount store waiting to check out. You note the credit/debit card reader that’s mounted right up next to the register, and you smile, remembering that a quick swipe and a little key tapping is all you’ll need to do in order to purchase your items. Suddenly, you hear the cashier say to her customer, “Mam, your library card won’t work in this machine, it takes a check or credit card.” To this, the customer replies, “What’s a check card?”

The customer described above is both a “Technological Clodhopper” and a goof.

Y’all now know what “Technological Clodhoppers” are. If it weren’t for TCs, there wouldn’t be a need for blood pressure medication, laws against public cursing, beer, or fuzz busters. Most of them are probably good people, but being good doesn’t hold much water when it’s ten minutes before you have to be at work, and you’ve already waited twenty on someone who’s still trying to figure out how their credit card fits into the slot on the gas pump. Despite that, there is a bright side to all this – if some savvy motel executive ever decides to set up a chain of motels featuring rooms with rabbit eared TVs, stand alone heat radiators, and party line phones, these TC’s will make him a very wealthy man…

About the Author

Ed’s latest book, “Rough As A Cob,” can be ordered by calling River City Publishing toll-free at: 877-408-7078. He’s also a popular after dinner speaker, and his column runs in a number of Southeastern publications. You can contact him via email at: ed3@ed-williams.com, or through his web site address at: www.ed-williams.com.

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About the Author

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Baboon Webforms is a FREE web form creator. We created this service because we want to provide webmasters, blog creators, content writers, etc., with an easy way to create webforms to get feedback from their visitors.

Making your visitors click on a mailto link and then putting them to work in writing you an email, still doesn’t give them an easy way to send you the exact information you need. Thus, writing them back the replies requesting the exact information you needed in the first place, it’s just a waste of time and effort both for you and your visitors as well.

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We have created a very simple and easy to use web application that takes you step by step through the creation and customization of your webform. This allows you to create very simple contact forms and even more advanced surveys, which makes it simpler for your visitors to contact you and makes it easier to you by getting the information you need from the very first email.

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You probably know this already, but there are generally held to
be four main personality types, which I call: Extrovert,
Amiable, Analytical and Pragmatic .

Let’s take a moment to consider each of them in the workplace.

Extrovert:
someone who probably has a messy desk; who leaves projects 75%
completed then gets distracted by new, ‘more exciting’ projects;
someone who communicates their ideas with enthusiasm and charm;
makes instant decisions; hates ‘paperwork’ and the ‘dull
routines’ of life, such as filling in order forms, checking bank
statements, etc.; is usually ‘fashionably late’ to meetings,
events and parties (and they love entertaining clients!); always
has interesting screen savers.

Amiable:
someone who is the ‘peacemaker’ in the office; is always
striving for a ‘win-win’ in everything in life; someone who
probably isn’t terribly ambitious and striving, but is very
happy to support and encourage others who are; someone who
cannot say “No” very easily and so are probably on every
committee going (whether they actually want to be or not); is
more likely to make a decision on the spot if only to stop you
‘hassling’ them, otherwise will take weeks to make a decision
(if at all, as they prefer others to make the decision for
them); like to know what others are doing (in case they
themselves are doing something inappropriate or foolish).

Analytical:
‘GadgetMan’ – has multiple PDAs in case one fails; has several
computers for the same reason; adores punctuality; when they
tell you they recently bought something they won’t round the
number up but will tell you to the exact dollar and cent how
much they paid; loves playing with spreadsheets, charts and
projections; will never make a decision on the spot; will buy a
car based on fuel economy, servicing costs, resell value,
depreciation and other factors, never ‘because it’s a lovely
shade of blue’.

Pragmatic:
a ‘take charge’ person; their view is the way things will
probably get done; they listen to others’ points of view out of
courtesy or intellectual curiousity, but will still do things
‘my way’ ; doesn’t take business rejection personally; not
interested in how ‘exciting’ a project might be, only interested
in how much money it will cost/make and how soon it can be
implemented/built; very often the Pragmatic likes the colour ‘
Red ‘; doesn’t have any photos of family or friends on their
desk (too unprofessional); has a neat, organised desk.

Now, sales trainers have for years been pushing the line that we
‘buy with emotion, and justify that purchase with logic’. But
having seen a few Analyticals in my years I don’t actually
believe that to be the case. An accountant friend of mine in
England never purchased anything because of emotion – he always
poured over spec sheets from various manufacturers, weighed up
the costs involved, considered his options. And because he was
also part-Amiable he then let his wife make the final decision,
based on his input.

Which raises an important point. No one is ever a ‘pure’ type.
We are all a mix of the four personality types to some degree or
other. Yet we also have a strong preference for one particular
type.

I’m an Extrovert with a leaning towards the Analytical. I
couldn’t begin to count the number of my own marketing projects
that I have half-completed here in my office; each one almost
ready to roll but just in line behind the latest ‘more exciting’
idea I’ve just had. Yet I also love getting deep into
Dreamweaver and working out how to tweak my website pages for
greater speed, better search engine optimisation, tidy up loose
bits of code, and so on.

But that’s beside the point…

The real purpose of this page is to let you know that your
business communications – whether they are email, web page, pdf
brochure or even initial word of mouth introduction – need to
appeals to the different needs of the four personality types.

How do you do that?

By making sure that your communication has a reasonably equal
amount of the following:

* Facts and figures to appeal to the Analytical and Pragmatic

* Enthusiasm and excitement to appeal to the Extrovert

* Testimonials to appeal to the Amiable

Get that right and you have a greater chance of getting your
message across.

About the Author

When you match consumer psychology with effective communication
styles you get a powerful combination. At Hopkins-Business-
Communication-Training.com you can find the secrets to
communication success. At Hopkins we show you how to communicate
better for better business results.

www.hopkins-business-communication-training.com

Friend, Rational and Enemy!
“Freunde Sind Die Menchen mit Gleichen Weltanchauung!” Arthur Schopenhauer
[Friends are the people with the same opinion]
The theory above should be interpreted; in general it is assumed that the two people, who live together in the same environment, are mutually friends, enemy or indifferent. Feelings of a person are individual. Feeling can be reciprocal or not. Behavior of a person, in the closed environment, depends of the character, of the convenience, of the level of the culture and of the category of the culture [personality]. Therefore we have; “the one that the person is”; “the one that the person wants to act”; and “the one that the person, in the reality, acts”. A person can be friend of an acquaintance without the acquaintance to be friend of her; this same person can think the acquaintance is friend of her, that he is indifferent or that he is enemy. When an acquaintance agrees [she has the same opinion] he speaks “in a friendly way.” In the case that the person wants to swim in the sea without the life jacket, and the acquaintance doesn’t agree, he [the acquaintance] acts “in a friendly way”, but he doesn’t speak “in a friendly way”. When the acquaintance helps the friend, without being requested, he cannot expect the gratitude. In the case that an acquaintance’s sentence is friendly and it is seems friendly; this doesn’t represent the rule, and it is not interpreted, obligatorily, by the person, in this way. The acquaintance that disagrees, but doesn’t want to convince is not enemy. What generates hostility is when the acquaintance wants to teach what is contrary to the person’s conviction.
The largest degree of hostility is generated, by the attempt of teaching something, which is against the [congenital and unalterable] instinct of the person. The healthy human being’s instincts are in quality very superior to the instincts of the animals; in amount they still overcome more the instincts of the animals; this refers to the decent men [artig]. The degenerate ones [abgeartet] lost certain instincts; they are “rational”. The degenerate ones lost certain genes; they act as reptiles; which [reptiles] don’t have the instinct [gene] of preservation of the species. The genome of the human species [of all decent men] is in 99% equal for all.
The justice, the faith, the solidarity, the honesty and the morals feeling in general are irrational [instinctive]. The “rational individuals” supply the lack of instinct with reasoning; “Justice is what corresponds the law!” Correctly the law should be derived of the moral and no contrary.
A “rational” acquaintance is never friend; but he speaks “in a friendly way”. A con artist is “very convincing”; he is seemingly a brilliant artist; in the reality he doesn’t have any feeling and observing the person’s feeling he mirrors this [feeling]. He has many friends; but he is not friend of anybody. The capacity to speak “in a friendly way” and the hypocritical positivism pleases people and help to win the trust of people.
Example of superficial judgment, based on the appearances is the judgment that the historians do of the three emperors; Tiberius, Caligula and Claudius.
“Tiberius was a bad man; he forced all relatives to work.”
Caligula was a bad man he ordered to spy the relatives and friends and he didn’t invite to the festivity the ones that didn’t bet, in the race, in Incitatus [horse of him].
Claudius was good man; he ordered to execute all of his cousins, his nephews and his own wife.”
Therefore we have friends, enemies and indifferent. The indifferent ones are the “rational” ones and the ones that don’t have contact [knowledge] enough with the person. The” rational” ones appear to be friends.
Download free Coffee Break;
http://oz.pro.br/coffee/coffee.zip
August of 2005, konstantin, oz@oz.pro.br

About the Author

Professor of mathematics’ philosophy retired
I write articles in four languages, since 1946.
More of them are specific. oz@oz.pro.br

© 2004, John Calder
http://www.TheEzine.net

Today’s surfers aren’t always too comfortable installing software on their computers. Especially free software that they don’t necessarily understand. With all the horror stories of viruses, spyware, and adware that make the front page these days, it’s no wonder.

So is there any way an Internet marketer can introduce a custom toolbar to their customers and prospects? Something they will actually download and use? Whether marketing to a consumer niche, or to other marketers, toolbars have the potential to keep you and your audience connected. They’re a great way of extending relationship marketing to the customer’s desktop. After all, some of the net’s biggest players like Google and Yahoo offer them. Is there a way they can be effective for you too?

As with any of your other products, free or for sale, you have to build credibility and trust in your visitor’s mind. This is even more important given the overall fear of software downloads today. Most of the standard techniques to gain trust should work, but you may need to use a combination of all of them for some visitors.

Lots of screenshots will help create comfort and familiarity with the toolbar, and clearly show the benefits the visitor can expect to receive. Perhaps even more powerful for software in particular is a screen-capture video. Can you show exactly how the toolbar is installed, and more importantly, how it’s used? There’s probably nothing so powerful for your customers as seeing your software installed and running on your own computer.

Don’t forget to include testimonials from other users of your toolbar and your other products if you have them. Audio and written details describing the installation and use of your software will go a long way towards helping your customers overcome any misgivings they may have.

About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

(You may reprint this article in full in your newsletter and/or web site)

Public Liability or Employers Liability is now for the reason that you want to run a booming corporate enterprise a remarkably excellent insurance sort to take out it is not a legal requirement but it does make terrific corporate sense. If members of the community or perhaps customers come to your busines’s property or you go to theirs, your business should think about taking out public liability insurance. This type of insurance policy will shield 101 distinct things inc. any awards or damages given to a member of the community because of injury or damage to their own house & themselves. There can be found plentiful different conditions, exclusions and guarantees that can be applied to community liability plans It is thus crucial that clients discuss with your own insurance consultant any that are applicable to your own policy. Insured Risks are one of the foremost businesses to go with for community Liability Insurance. They offer it at a very reasonable price and they will advice customers and your own corporate enterprise on the correct insurance policy package to take out and make sure that it is 1 suitable for you. Insured Risks community Liability Insurance is available for over 100 different professional and trade occupations and is specially designed to protect individual tradesmen, professionals and small businesses up to a total of 10 people with and without limited company status. The sheild customers choose and are advised on is available on three different steps. ?1m. ?2m and ?5m. For information on community and Employers Liability, Commercial Vehicle and Professional Indemnity Insurance, check out their own website www.insuredrisks.co.uk and find out everything clients could possibly want to know. It is also possible to get an online quote with them as well.

The CON in CONstructs:

There are many esoteric wisdom schools and many divisions or a hierarchy in each one of them. Some of the initiates think they are all-knowing once they see what their school has placed in the ether to make them think what they want to think. Carl Jung describes something related to this in his forward to The Tibetan Book of the Dead. He makes it clear that once a person is entering the afterlife they will see what they thought they believed or expected to see at first. Astral ‘travelers’ who blunder along with little awareness of history will think they are finding proof of God or alien involvement in Earth’s cultural development. The magicians and priesthoods of the past were well aware most people ‘traveled’ every night. In the pre-Christian era this ‘travel’ was conscious and most people were more adept and aware. The Thoth-Hermes or Imhotep-Asklepios intellectual schools which noted historian Michael Grant tells us was the main system of thought in the Old World is mirrored throughout the whole world.

The Mediwiwin Society of North America and the Toltecs or Chanes/Dragons join the pantheon of adept spiritual scientists that modern quantum physicists note the Eastern philosophies were most expressive about. The Mandukya Upanishads, the I Ching and Tao or Zen – all these systems including Yoga of my early adulthood and search for truth are noted by Capra, Heisenberg, Wigner and the likes of Zukav as well as top Nobel Laureates of all hard sciences. It was these schools of philosophy or thought that made me know our history was all made up and not very close to reality. It goes both ways. Knowledge must be checked through other means of awareness and all facts must be included. There should be no anomaly in any true account that understands our culture or science. Belief is ‘closure’ of the mind! But ‘belief’ or ‘Faith in some CON game that Noahdists, Brahmins or other Cabalistic types might have made has a very negative side to it. It builds the kind of obsession and nationalism that leads to Gihads of many kinds. It makes people say they speak for God or ‘consult higher authority’ as they create War on Terra (Or is that Terror?).

“Two key terms for Pisces is Sacrifice and ‘I believe’. Could that be the lesson of the Piscean age, to sacrifice belief? By the way there is nearly six hundred years of the age of Pisces left to run. To stop the indoctrination of our young into established religions, to tell kids the truth and stop trying to build moral conscience through the stick and the carrot method of religion. This continual projection of shame, judgement and repression upon people who possess particular abilities is more the cause of psychological unsoundness than the ability itself. Yes, as a modern progressive society we are growing into a fuller appreciation that freedom of expression and psychological health go hand in hand but we are still a long way from libertarianism. {Which certain Illuminati say is their front and I know is derived from the Merovingian Physiocratic School that Dupont de Nemours initiated Jefferson into.}We are still a hard punishing lot, the rule of law of our secular governments simply representing a shift in power base from king and Pope to a ragtag of over-opinionated people sponsored by commercial interest promoting an ethic of self interest.

As long as society in general and us as individuals resort to punishment as a way of modifying human behavior, God as the face of human collective unconsciousness, the universal mind will not be whole and balanced. God will be too ashamed to look at his own face because of how disgusting and ugly the not understood aspects of his nature are thought to be. So there the God and Devil sit at opposite ends of the same fence, facing away from each other, we forgetting that they are two halves of the one whole. For those who have journeyed along the inner landscapes will know you need to be friends with all aspects of human nature and it is the job of the individual to reconcile this split in consciousness and let these two friends, God and the Devil go home together.

Once again getting back to the legends of the enlightened ones who guide mankind, the secret societies, the esoteric orders who boast themselves privy to secrets too sacred for the uninitiated, the custodians of spiritual truth, the mystery schools that demand loyalty upon fear of death. Why would God as collective consciousness dream such groups into existence? For one, these groups have literally cemented the inner landscapes with bricks and mortar and sign upon sign. These pioneers of psychic exploration have mapped the human subconscious with such dedication that they have made travelling the realms, looking for answers possible. These groups provide a double function. They know the direction of man’s destiny is going to come through the unravelling of a psychic thread so they promote themselves as custodians of the keys of enlightenment. Their second function is to prevent anyone gaining access to this psychic thread.

God as the collective unconsciousness knows that as long as the hero keeps entering the labyrinth clutching Ariadne’s thread only to return through the same way he left that it is the thread it’s self that prevents him finding the other side of the maze. His own tradition of trusting in the fate repetitiously woven by Athena/Arachne in aspect as the weaver goddess, prevents him from dropping the old thread and finding the new one. When I enter the subconscious realms I want to met Elvis and Frank Zappa, Freddie Mercury and my Aunt Shirley. I found it really annoying to be directed by the custodians of the inner paths to answer questions about such old Archetypes such as Janus and Isis. My imagination was figuratively being constrained by the cemented traditions of which I have no interest, they are so antiquated they only represent tombs for thought not repositories for the living material of conscious building.

So any aspirant who seeks enlightenment who is able to open his mind up, raise his conscious level is trapped like a fly in a spider’s web, into a stereotypical interaction with the subconscious resultant of the archetypal conditioning of the collective subconscious. What appears to have happened is that participants in the initiate mystery schools started to believe that the ritual Archetypes who were deliberately woven into the mists of the collective unconscious as signposts were actually real. This sentiment permeates many modern initiate schools who speak of the reality of the Otherworld as being just as real as this one. So the belief structure built up around this Otherworld has cut it off from the technique’s original purpose which was simply an easy way, a step by step plan of gaining access to the human collective consciousness. These belief structures have cemented God, as collective conscious, into a prison. So, why if this is so obvious, why hasn’t it been picked up before? This is the other function of mystery schools, to prevent people from seeing the truth, finding the keys, having access to a broader view of God as the collective unconscious.

By structuring the collective subconscious it has been fixed to a spot, anchored if you like. Imagine the evolutionary process of mans consciousness as a precessional zodiac wheel. With time errors appear, the archetypal map no longer represents the topography but the errors are only slight and by extending the original structure by over laying new myths over the old frame the map appears accurate. The two dimensional imagery of the subconscious becomes three dimensional. Every time the current of man’s development has allowed him to glimpse a new concept, the essence has been symbolized and quickly incorporated as new building material in the old structure.

So the original spot in man’s consciousness where the precessional development of man’s full nature has been so built upon, become so dense, that a fortress, a whirling castle of Arianrhod has been built. Instead of mankind drifting along the path of evolution we have been fixed in space, chained to a huge structure architecturally designed and contributed to by every fully initiated master. So if this structure is what’s keeping man from continuing on the road to enlightenment why was it designed by people who were seeking that very thing. Because the Architect knew that one day these structures would finally be seen for the prison they are and God as collective unconscious would teach himself the means by which he could escape the prison walls. In hindsight we can say that man’s conscious is genetically coded not to continue development until such time as man is consciously aware of the process and has made a conscious decision to evolve.” (7)

About the Author

Author of Diverse Druids
Columnist for The ES Press Magazine
Guest ‘expert’ at World-Mysteries.com

How many times have you heard that “Content is King”?. You need fresh, useful content to have visitors coming back and staying longer at your website.

Here are TEN high readership content ideas:

#1. How To Articles:Include detailed step by step instructions, with links to useful resources. Examples: How to write articles, publish your e-zine, how to promote your business, how to attract visitors to your web site.

#2. Tips: Usually small useful pieces of information about the size of a paragraph. Examples: tips on using a software product, tips on blogging.

#3. Top Lists: These are a group of tips listed in order, usually numbered from first to last. Examples: top 10 ways to get to more targeted visitors, top 7 ways to build your list.

#4. News Articles: You can include news about your industry or company information. Examples: new product releases, upcoming special events like seminars, joint ventures.

#5. Interview Articles: These could include interviews from customers, your ezine subscribers and experts and adds a “human element” to your website. Examples: You could interview an expert related to your industry, a satisfied customer, or even people profiles.

#6. Product Reviews: Include reviews and information about products or services you are promoting. Examples: new products, improvements to existing products, new accessories. Write about your experience with the product and how the product can benefit your readers.

#7. Publications: Include information that is also available for your visitor to download or request by autoresponder. Examples: reports, 7-part e-mail course, ebooks, software.

#8. Visual Content: Include visual content that help explains, shows or supports a product. Examples: charts, graphics, photos, graphs.

#9. Audio-Video Content: New technologies you can use to present your content better. Examples: audio clips, streaming video, MP3 files.

#10. RSS Feeds: Include RSS feeds for fresh relevant content that provides up-to-date information to your visitors. Examples: RSS industry news feeds, information about the latest technology.

Having useful, interesting content will definitely attract more visitors to your website. If you can’t write you own, you can get lots of free articles you can use from the article content directories, and get articles just like the one you’re reading.

What Is Search Engine Marketing?

Search Engine Marketing, often referred to as SEM, is a topic of great concern to most companies. Four of the most important aspects of this type of marketing are:

* SEM can drive more qualified traffic to your website. * SEM can Increase customer leads and sales. * SEM can help to maximize your brand visibility. * SEM, when done correctly, can become a very cost effective method of online marketing.

SEM, like many aspects of the web, is continually evolving and changing. A good marketing firm stays on top of these changes to continually delivery quality results from your online campaign. When looking for the right firm to handle your SEM and website optimization, here are just a few questions to keep in mind:

* Do they offer keyword research and analysis? * Do they offer pre-optimization ranking evaluation by keywords/keyphrase? * Do they offer manual and on-going submission to engines? * Do they offer keyword/position reports? * Do they offer a dedicated account representative to handle your marketing?