In Approval

It’s distressingly simple to wreck even the most creative electronic catalog, after the best work ethic in the world, if you have poor online magazine software. The essential part of producing an online publication is picking your software provider. And bear in mind that they do so much more than merely give advice on putting the content into a nice format. The essential part of the package is, obviously, ease of use. If you can’t make the software run it doesn’t make any difference how great it is hyped to be! The e-brochure you’re making should matter enough to you for you to test out different providers.

The next big piece of preparation you’ll need to do is safeguarding security. The next thing on your list to think about are spammers. How is the endeavour secured? Is the content protected? Does the software supplier have security measures which prevents people from merely copy-pasting your content?

You’ll need to allow for the marketing plan as well to promote your ezine. Where are you placing the role of non-traditional media in it? Adverts should be part of your scheme. None of these things are completely essential for every publication, but you will certainly need one that matches your particular business plan. Marketing this e-brochure will likely need search engine optimized content.

Will you mix free content and paid? Will you be able to offer one copy and multiple possibilities for subscription? Will you be commercializing your content at all? Will you be using summaries to market this ebrochure? What’s the accessibility of your catalog? If it’ll be private you’ll be able to investigate many hosting options or is it public? If public you should host directly with your vendor. What’ll you be doing with back-isues? Even before having to address them in earnest, you ought to consider possibly critical issues. Specifically, tech-support. What quality is their FAQ page? Also check any how-to guide they may have. If their response time isn’t mentioned ask about it. Do they have 24/7 support? This is definitely a case of last-not-least consideration. You really don’t want to discover the hard way that they’re actually not up to it! The decision you make here will be what determines how well your magazine does – think very carefully when choosing your host. Google the term “Zmags” to find further tips.

Almost anything at this time and age is wireless. We have wireless communications, wireless networks, wireless connections to the Internet, and wireless telephones and such. Larry Page, President and co-founder of Google, wants to venture more into wireless technology.

There are several unused TV spectrum that could be tapped for wireless devices. Known as white space, this unused TV spectrum lying in the 700 MHz frequency only acts as a buffer between TV channels. Page went to Washington to discuss with the Federal Communications Commission the possibilities of freeing most of white space, which is perfect for wireless data transfers and transmissions between wireless devices.

Although some portions of white space have already been occupied, with Verizon using most of it, there are still some chunks of the spectrum that are left untouched. Page wants those untapped resources used. However, there are some organizations that are averse to the concept of freeing the spectrum for use of wireless devices, most notably television broadcasters. TV companies argue that wireless devices using white space will certainly cause interference in their broadcasts. Page thinks that the interference issue is exaggerated; the spectrum can be shared, he insists.

Whether the interference scare is overrated or not, Page clearly has a vision of things to come. This world is already in the wireless age. Why not develop it more?

Larry Page is profiled in Forbes magazine.

Other technology leaders such as Mayo Shattuck are profiled on Leaders of Technology.

Mayo Shattuck is profiled on BusinessWeek.

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